Media Week To Launch Monthly Marketing Supplement

Media Week will this week launch its monthly marketing section, Media Week Marketing, headed by Julia Martin and providing what claims to be a “brighter, smarter and more insightful” take on the industry.

The new supplement is designed to capitalise on Media Week‘s current readership, focusing on key issues through analytical features, in depth interviews and retrospectives looking back at the best marketing strategies of recent months.

Martin states that the new section, included with Media Week tomorrow, will “tap into what lies behind really great marketing and lay it bare… as well as uncovering the latest tricks and trends and debating the biggest challenges facing the marketing world.”

The new supplement is clearly designed to boost Media Week‘s appeal and build its circulation figure, which has been in decline over recent years. The title has lost 3.9% of its circulation over the last 12 months, and seen a nosedive of 22.8% since 1999.

Last year saw the title’s publisher, Quantum Business Media, put up for sale for an estimated £30 million. According to a report in the Times, the publisher will be sold to the highest bidder by its venture capitalist owner, ABN Amro Capital, following several takeover offers. In addition to Media Week and Press Gazette, Quantum publishes several industry magazines for the home interior, food and drink and medical industries. The company also operates annual awards for the industries it serves, including the British Press Awards (see Media Press Publisher To Go Under The Hammer).

Media Week: 020 8565 4326 www.mediaweek.co.uk

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