Lord Heseltine appointed President of CIM
The Chartered Institute of Marketing (CIM) has appointed Lord Heseltine, chairman of Haymarket Group, as its President.
Heseltine is an advocate of marketing and brings extensive experience in business leadership from both the private and public sectors to the CIM.
Commenting on his appointment, Lord Heseltine said: “I am delighted to put my name behind CIM and what it stands for. I will be doing all that I can to enhance the reputation of CIM, and therefore the reputation of marketing within business. I will be visiting Moor Hall shortly to meet the CIM team.”
The new president is expected to take an active role in the promotion of the CIM, taking marketing and its important issues directly to British business and setting it squarely on the boardroom agenda.
CIM’s International Chairman, Paul Gostick, believes that Lord Heseltine will do much to enhance marketing’s reputation. He said: “We see Michael as the epitome of great marketing, demonstrating business acumen, thought leadership and strong communication skills. He understands the pivotal role that marketing plays in driving the economy, and is a champion of UK Plc.”
He added: “I know that Michael will be a key figure in driving both Fellowship and Membership of CIM. We’re thrilled that he is on board and I very much look forward to working with him.”
Lord Heseltine takes over his new role from Dianne Thompson, CEO of Camelot Group, who held the position of CIM President for three years.
Last month the CIM made several new additions to its board of trustees, claiming it would put the institute at the “heart of marketing” and calling for an increased focus on the skills of marketers with the introduction of a licence to practice the profession (see CIM Calls For Licence To Practice Marketing).
Chartered Institute of Marketing: 01628 427 500 www.cim.co.uk
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