Sky Adds Extreme Sports To Mobile Channel Line Up

Sky has announced that the latest addition to its Sky Mobile TV service is the Extreme Sports Channel, with the channel joining the existing mobile TV package with immediate effect.

The Extreme Sports mobile TV service will offer made-for-mobile content including a series covering the best and worst ‘slams’ and profiles on the ultimate extreme sports legends, as well as existing content such as the acclaimed Tips & Tricks series.

Currently available to Vodafone live! 3G customers (although it is expected that Sky Mobile TV will be extended to other 3G mobile networks and that more channels will be added over the coming months), Sky Mobile TV offers a line up of 20 subscription channels including a 24-hour live streamed Sky News channel, live sports from Sky Sports 1, Sky Sports News, Sky One and MTV, amongst others.

Stephen Nuttall, director of business development at Sky, said: “The successful launch of Sky Mobile TV shows that there is real demand for entertainment on the move. Sports has been one of the most popular genres in mobile TV so with the welcome addition of the Extreme Sports channel we’re giving customers even more of what they enjoy.”

Matt Goff, head of Extreme To Go, the channel’s mobile division said: “Mobile television is central to our plans to expand Extreme’s presence on a variety of new media platforms. Our consumers are hungry for quality branded content on their phones and we’re delighted to be launching our first mobile TV service here in the UK market.”

Sky: 08702 40 40 40 www.sky.com