IPA Elects Four New Member Agencies

The Institute of Practitioners in Advertising (IPA) has elected four new agencies as members, who include specialists in digital communications, new media, communications planning and brand response media.

Code Computer Love is a new media agency based in Manchester with 35 employees. Tony Foggett, Louis Georgiou and Wini Tse are the Managing Partners. Their clients include Waterstones, HMV and BUPA.

Madhouse Associates is an advertising and marketing agency based in Manchester with 33 employees. Peter Craven and Phil Rogerson are the joint managing directors. Their clients include Toyota Europe, Motorola and Capital One bank.

Progress Communications is a communication planning agency that has digital media expertise at the heart. Progress was established in 2003, is based in London and employs 10 staff. Tim Elton, Geoff Seeley and Karen Mayer are the Partners. Their clients include Pernod Ricard, Sport, Ultimate Poker and SC Johnson.

Tri-Direct is a brand response media agency based in Basingstoke with 60 employees. Patrick Carew is the Managing Director and Andrew Higgs, Barry Leeson-Earle, Lucy Stafford, Steve Reid and Melissa Pell are the Directors. Their clients include Vue, Hiscox and Norwich Union.

Tony Foggett, joint managing partner, Code Computer Love, said: “Code Computer Love has grown significantly over years as the digital marketplace expands. More and more of Code’s work is now in the advertising marketplace and this is one of our fastest growing areas.

Phil Rogerson, joint managing director, Madhouse Associates, commented: “It goes without saying that Madhouse Associates is immensely honoured to be joining the IPA. Working in an industry in which public reaction is the key driver of success, we have always valued peer group relationships and the exchange of ideas that comes with them.

Tim Elton, managing partner, Progress Communications, said: “We work for clients across a number of communication areas, joining the IPA ensures we have the right disciplines, processes and training to make sure we deliver best practice across all that we do.

Said Patrick Carew, managing director, Tri-Direct, added: “As our own strategic direction, the development of brand in conjunction with response based advertising, has converged with the IPA’s promotion of first class advertising it was natural to seek membership.”

IPA: 020 7235 7020 www.ipa.co.uk