Thinkbox Doubles Web Content With £250k Investment

TV marketing body Thinkbox has ploughed £250,000 into the development of its new website, offering users a database of TV ads and forthcoming programmes, as well as expert interviews, industry directories, case histories and new research data.

The new website doubles the content of Thinkbox’s original website, packing in more audio-visual content and seeking to offer more inspirational TV content.

Launching the new site, Thinkbox chairman Andy Barnes said: “We have made this significant investment in updating our online offer with the aim of making thinkbox.tv the number one destination site for our customers. Already we’ve doubled the content and added new and unique features that our users can’t get anywhere else for free. We’ll be adding to it week by week, building an invaluable tool for any advertiser wanting to make TV work harder for their brand.”

Features such as the Essential Industry Address Book and specialist guides to TV research, costing and advertiser funded programming promise to make the website a valuable tool for advertisers. Elsewhere, TV Bitch, described as “Popbitch comes to thinkbox.tv,” offers all the latest industry gossip to provide light hearted relief to users.

Last month saw Thinkbox appoint research specialists Actual Consumer Behaviour (ACB) and Holden Pearmain to develop its first research study into the depth of brand engagement via television.

The study aims to provide the TV market with a deeper understanding of relationships between the viewer and TV output, investigating the medium across a variety of content types, from traditional spot ads, to programming and branded content (see Thinkbox Preps First Research Into Engagement).

Thinkbox: www.thinkbox.tv