Cash Point Ad Firm Expands To Build City Clients

Cash point advertising specialists, ATM:ad, are to open an office in the City following a second round of funding, which raised £1 million for the firm in December last year.

The firm’s media sales team will now relocate to London’s Cannon Street, completing the move by 6 March, to capitalise on the cash point medium’s increasing popularity among blue chip clients.

The past year has seen ATM:ad run campaigns for British Airways, Nestle Rowntree, Burton Menswear, Walt Disney Pictures, Carling and United International Pictures.

Using cash machine networks, the company has delivered impressive results in the past, with one campaign for airline BMI achieving 511,000 ‘one-to-ones’ in a four-week period, despite running across just 37 Cooperative Bank machines (see Cashpoint Campaigns Pinpoint Captive Audiences).

Explaining the company’s growth, Ana Stewart, managing director of ATM:ad, said: “The investment we received in December was always partly earmarked for expanding our Media Sales operation in London, and we are pleased that we can move our team into the new offices so quickly. It marks another milestone in the development of ATM:ad, and puts us bang in the middle of the UK’s busiest media market.”

Last year saw ATM:ad demonstrating the versatility of its offering, with the first campaigns to feature video promoting Fox Home Entertainment DVDs running across its network (see First Rolling Campaign On ATM:ad).

In addition to video content, ATM:ad campaigns can offer static on-screen graphics and branding on cash point receipts. The medium also offers impressive accountability for clients, with each transaction being measured to offer detailed statistics at the end of a campaign.

ATM:ad: 01382 540901 www.atm-ad.com