Emap Performance Relaunches For Focus On Digital Platforms

Emap is to push its consumer-facing digital businesses with the relaunch of Emap Performance, bringing together the company’s broadband, mobile, interactive TV and radio distribution strategies.

Led by Dharmash Mistry, the new Emap Performance will work alongside the company’s existing businesses in magazine, radio and TV, with a focus on new digital initiatives. Additional talent will also be recruited to the company, with senior positions across marketing, creative, business affairs and advertising sales all needing to be filled.

Explaining the move, Paul Keenan, CEO of Emap Consumer Media, said: “The media landscape is changing fast and Emap is building an exciting, high growth business on emerging digital media platforms. To accelerate this growth we are investing in the team at Emap Performance which has a great future given our unrivalled content, reach, relationship and brands.

“Technology and the consequent changes in consumer behaviour will change and turnaround our business.”

Dharmash Mistry, MD of Emap Performance, added: “This is a very exciting time for Emap as new technology, distribution and changing consumer behaviour create new opportunities.

“Emap’s outstanding portfolio of brands, market positions and audience reach, coupled with our proven entrepreneurial flair and creative skills, puts us in an enviable start position. The challenge for the new team will be to carefully select and deliver the most significant digital opportunities for the group.”

Recent initiatives by Emap Performance include the launch of the first Video Podcast for the Kerrang Tour XXV, a partnership between Empire magazine and Filmnight and the recent successful launch of FHM mobile TV.

Emap: 01733 568 900 www.emap.co.uk