Titan Outdoor Trials Digital Screens
Titan Outdoor is trialling new six-sheet digital screens ahead of a launch across its rail networks.
The multimillion pound investment has already seen Metropolitan Police ads on the 65 inch digital screens at Victoria Station, with more advertisers to follow over the coming months.
It is understood that the trial is just one of many that Titan are planning as it looks to build on its Transvision screens at Network Rail Stations.
Earlier this year, Titan signed a three year extension to its previous contract with Network Rail, giving the company control of outdoor advertising in rail stations across London and other large UK cities for the next decade (see Titan Outdoor Extends Network Rail Partnership).
Steve Arnold, operations director at Titan Outdoor UK, said: “We are extremely proud of our track record of trailblazing new outdoor technology that works from the word go.
“Our digital six-sheet trial with Esprit Digital allows us to ensure that our next steps in digital will be both fantastic and functional from the beginning, both serving our customers and targeting their consumers in the most effective and impactful way possible.”
Last week, CBS Outdoor announced that it would begin testing its new cross-track projection (XTP) digital advertising screens in London (see NewsLine).
The new technology allows moving messages to be digitally projected onto the wall opposite the platforms in HD (see Viacom Tube Contract To Lead Digital Ad Revolution).
Titan Outdoor: www.titanoutdoor.co.uk