Nuts TV Unveils Channel Programme Line-Up

Nuts TV, the multiplatform channel inspired by IPC’s men’s weekly magazine, has announced the programming line-up for its launch on September 12.

Airing on Freeview channel 42 and with a broadband component at www.nuts.tv, shows include the delightfully named Gender Bender, in which three men and three women go to extremes to prove they know the most about the opposite sex.

The channel will also pit “northern grit against southern wit in North vs. South, and three blokes fight for the chance to give their phone number to Miss England, Miss Liverpool and Miss Glasgow as they wonder, Will Beauty Call?“.

The live programming starts at 9pm every evening with Rude News, a daily digest of “the least important, global stories of the day”. There is also a twice-nightly sports news show Fanzai.

Other programming highlights include: Fit and Fearless, where young ladies, aided by spirit medium Ian Lawman, travel across the UK seeking out paranormal experiences and Britain’s Fittest Barmaid, which invites the nation’s top pint pullers to show off their physical skills as they journey across the country.

The broadband component will offer users catch-up TV, unseen footage and opportunities for audience participation (see Nuts To Launch Digital TV Channel).

Dee Forbes, SVP & GM Turner Broadcasting System (TBS) UK who are launching the channel, said: “We are delighted to be working with both IPC Media and ETV to have developed what is a cutting-edge concept in television programming.

“With a multi-platform launch and UGC strategy at heart, NUTS TV will bridge the current gap in the TV marketplace. Male audiences are currently bombarded with entertainment and information so we have taken great steps to ensure this is a channel representative of their lives with content they will want to both watch, and interact with.”

The last ABC figures, for the six months from January to June 2007, show that Nuts magazine shed about 27,500 copies from its total circulation figure, leaving it at 277,269 (see ABC Results Jan-Jun 2007:Big Declines In Men’s Sector).

IPC Media: 0870 4445000 www.ipcmedia.com