Titan Head Of Research Jumps Ship To CBS Outdoor
CBS Outdoor has poached Anthony Waithe as head of research from rival Titan Outdoor. Waithe will report to Steve Cox, CBS Outdoor’s strategic planning director, and will lead a four-strong research team to deliver detailed audience research to support the sales division.
Waithe will also be tasked with delivering research insights that highlight the role of out-of-home media plays as part of the wider media mix.
He was most recently head of research at Titan, and prior to that he held a senior research management position at ITV and also spent several years driving sales revenue and marketing innovation at publishing companies including Trinity Mirror.
No doubt the new recruit will be kept busy in the following months, as CBS Outdoor has commissioned a number of major research projects for the coming year.
“We’re absolutely committed to raising the bar on audience insight in out-of-home,”said Steve Cox. “It’s therefore imperative that we demonstrate our understanding of the distinct audience types and how they’re captured and captivated by out-of-home media.
“Anthony’s a genuinely gifted researcher, and his background and sales experience will be instrumental in driving forward our ambition this year.”
CBS Outdoor: www.cbsoutdoor.co.uk