ITV Review Clears Interactive Quizzes

ITV Play and This Morning will both have their interactive quizzes restored having been cleared by ITV’s internal review.

ITV suspended all interactive programming last week following allegations that there had been irregularities regarding its premium rate phone lines (see ITV Suspends Premium Rate Phone-Ins).

Dancing On Ice was shown on Saturday on ITV1, with its interactive element intact, following Deloitte’s review of the broadcaster’s shows.

In a statement released today, ITV said: “On the basis of the information available, including Deloitte’s findings, ITV is satisfied that both are being operated in accordance with the ICSTIS and Ofcom codes.

“As part of our complete commitment to ongoing compliance, ITV will continue to observe the operation of interactive services with Deloitte’s assistance.”

Shu Richmond, executive producer on This Morning said: “Our prize competitions are a small but much loved part of our show and I’m delighted we are able to return these features to our viewers.”

ITV: 020 7843 8000 www.itv.com