New LG Screen For Clear Channel’s Piccadilly Site

Clear Channel Outdoor UK’s ‘Piccadilly Spectacular’ site, part of its Pinnacle Collection, now hosts a giant, curved LG LED screen.

Clear Channel says that the significant eight-figure deal is one of the biggest in the UK involving a single location.

The screen, which will be seen by more than 1.1 million people who pass through Piccadilly Circus each week, has the highest resolution in Piccadilly according to the outdoor firm.

Through Clear Channel Outdoor’s provision of a broadband ADSL line, as well as wireless access, LG can upload and constantly update the information on display. The screen displays a reel of computer generated images (CGI), combined with HD content.

LG has entered into a partnership with Sky News to run a 24-hour news ticker across the bottom of the screen, streamed live over the internet, framing the day’s headlines, sporting results and other information, including travel news and weather.

Derek Manns, Clear Channel Outdoor UK sales controller, said: “This ground-breaking partnership between Clear Channel and LG showcases the power of outdoor in building global brands through the combination of iconic locations, pioneering technology and innovative content.”

Mark Bernard, general manager, corporate marketing at LG Electronics UK, said: “This representation on such a historic site will reinforce our position as one of the biggest global brands. This launch is even more important to us because of the global collaboration it has taken to put such a major deal in place and the stunning, yet unique, content.”

Clear Channel: 0207 478 2928 www.clearchannel.co.uk