Channel 4 Launches IPTV Targeted Advertising

Channel 4 is launching targeted advertising via one of the UK’s main IPTV services, Inuk.

A deal between Packet Vision, an IPTV ad technology provider, Channel 4 and Inuk Networks’ Freewire IPTV service means that targeted ads will be carried around Channel 4 content on the IPTV network, according to a report on Brand Republic.

The Freewire IPTV service is available in halls of residence in 41 UK universities, with 80,000 student subscribers.

The year long deal will see Channel 4 replace mainstream airtime ads on the IPTV network with ads targeting students.

The ads are being launched with seven advertisers represented by Walker Media, PHD and MediaCom.

Virgin Media revealed earlier this week that it is launching a three-month advertising trial on its on-demand TV platform, taking place across north London (see Virgin Media Launches First On-demand TV Ad Trial).

Royal Mail, John Lewis, Kelloggs and a number of other brands are set to have their adverts broadcast around selected on-demand programmes from Virgin Media TV, Channel 4 and Warner TV.

Channel Four: 020 7396 4444 www.channel4.com