Almost 18% Of All Radio Listening Now Via Digital
Today’s RAJAR figures, for Q1 2008, reveal that 17.8% of all radio listening is now done via a digital platform, up from 16.6% in the fourth quarter of 2007.
DAB digital radio, meanwhile, makes up 10.8% of all radio listening, an increase on the 9.9% recorded last quarter.
The internet now makes up 2.1% of all radio listening, up from 1.9% in Q4 and DTV 3.2%, up from 3.1%.
Total hours of digital listening in the quarter reached 184 million, up 15 million hours on the previous quarter.
| AM/FM | All Digital | – DAB | – DTV | – Internet | – Digital Unspecified | |
| Platform Shares (%) | ||||||
| Q3 2007 | 71.1 | 15 | 8.6 | 3.0 | 1.6 | 1.9 |
| Q4 2007 | 74.0 | 16.6 | 9.9 | 3.1 | 1.9 | 1.7 |
| Q1 2008 | 72.7 | 17.8 | 10.8 | 3.2 | 2.1 | 1.7 |
| Digital Listening Weekly Reach (%) | ||||||
| Q3 2007 | n/a | 28.4 | 15.3 | 9.9 | 5.1 | 7.9 |
| Q4 2007 | n/a | 29.9 | 16.8 | 10.3 | 5.7 | 7.1 |
| Q1 2008 | n/a | 31.4 | 17.9 | 10.5 | 6.2 | 7.0 |
| Digital Listening Total Hours (m) | ||||||
| Q3 2007 | n/a | 153 | 87.0 | 30.0 | 17.0 | 19.0 |
| Q4 2007 | n/a | 169 | 101.0 | 32.0 | 19.0 | 17.0 |
| Q1 2008 | n/a | 184 | 111.0 | 34.0 | 21.0 | 18.0 |
The RAJAR data also shows that 27.3% of adults now own a DAB set at home, up from 22.3% in Q4 2007.
Marketing group GfK recently released figures which showed that nearly half a million DAB digital radios were sold in quarter one 2008 delivering sales growth of 28% year-on-year (see Nearly Half A Million DAB Radios Sold In Q1).
The number of adults (aged 15+) who claim to have listened to the radio via a mobile phone grew from 9.4% in Q4 2007 to 11.6% in Q1 2008.
New RAJAR specification introduced in Q2 2007. Please use caution.
RAJAR: 020 7292 9040 www.rajar.co.uk