ITV Announces Two New Sponsorship Deals
ITV Customer Relations has announced two new sponsors, for its new series Six Degrees and forthcoming show An Audience With Neil Diamond.
Korean car manufacturer Hyundai will sponsor Six Degrees, the new drama series from JJ Abrams, while Sekonda is to sponsor ITV1’s forthcoming An Audience With Neil Diamond.
The Six Degrees deal includes broadcast sponsorship on ITV1 and mobile interactive bumpers and was negotiated by Emma Laurence at ITV and Danusia Michalik at Zenith. The creative is being produced by.VCCP.
The Neil Diamond deal includes broadcast sponsorship on ITV1 and mobile interactive bumpers and was negotiated by Megan Keith at ITV and Richard Temple at John Ayling & Associates.
Helen Campbell, Commercial Manager at Sekonda said: “It was only befitting that when Neil Diamond, a part of music royalty for over twenty years, should come to the UK, Sekonda who celebrate their 20th anniversary as the UK’s leading watch brand should come together.
“As an artist who appeals to all from 17 to 70 this mirrors Sekonda’s appeal across the board. We hope you will enjoy a memorable evening and look out for more collaborations.”
The creative will be produced by Fin.
ITV: 020 7843 8000 www.itv.com