The Sun Planning Extensive Redesign

The Sun is planning an extensive redesign which will see it move closer in look to News International freesheet thelondonpaper, according to a report.

The Guardian reports that the changes, which will be introduced over the next two months, will include colour-coded sections and a more modern design.

It is understood that the Sun is planning to introduce its design changes before the full-colour relaunch of Trinity Mirror’s Daily Mirror.

The News International paper is currently in the process of showing dummies of proposed design changes to media buying agencies, said the Guardian, which the Mirror has not yet done.

The Sun has already redesigned the bylines for columnists including Jeremy Clarkson, Lorraine Kelly and Ally Ross, and also the TV Biz page.

The latest ABC figures, for February 2008, show that the Sun added over 4,500 copies to its total year on year, with its final figure creeping towards the 3.1 million mark (see ABC National Newspaper Round-Up: February 2008).

Meanwhile, the Mirror reported a downturn of more than 4% to give it a circulation of a little over 1.5 million.

News International: 020 7782 3922 www.newscorp.co.uk Trinity Mirror: 020 7293 3000www.trinitymirror.com