Google Analytics Integrates TV Ads Programme

Google has integrated Google Analytics with its Google TV Ads programme to allow marketers to track the impact their TV ads are having on site traffic.

Users can upload their TV ad as a video file to their AdWords account and then start a campaign by choosing TV stations to air the ad on. Advertisers can also specify the time of day and week, audience demographic, and type of programme they would like to target.

The new system generates automatic reports telling marketers when the TV ads ran, the number of impressions delivered, the cost paid and the CPM.

The reports are then be integrated with other metrics, such as web site traffic, allowing marketers to see if their TV ads are impacting on their sites.

The system can also provide information by region, allowing advertisers to track specific campaigns.

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