Google Named UK’s Top Business Brand

Google has topped a list of the UK’s top 500 business brands, beating Microsoft and BBC Worldwide, according to the latest Superbrands annual report.

Google, along with fellow internet giant eBay, is the only brand in the top 50 to have emerged after 1990.

The list shows that media brands are having a greater impact than classical commercial sectors such as manufacturing.

Google and BBC Worldwide both maintain top five positions, and are joined in the top ten by the Financial Times (up seven places from 18 last year), while Reuters rises two places to 13.

Stephen Cheliotis, chairman of the Superbrands Council, said: “It’s times like this that investment in building engagement, trust and loyalty with a customer base really gets the successful businesses through difficulties caused by wider economic problems.

“Reputation is a company’s greatest asset and brand building is likely to become even more crucial over the next few years than in the last decade of stability.”

He added: “British business opts for what it knows and trusts and as we head toward economic slowdown this is only going to become more important. The next year will put even the strongest brands to the test as they defend their organisations from the challenges that await.”

The top 500 league of business superbrands is compiled by a council of senior business leaders and an independent survey of 1,500 professionals.

Google: 020 7031 3000 www.google.co.uk/