“Snails Pace” online currency developments rile ISBA executive

ISBA director general Mike Hughes joined his new president, Coors CEO Mark Hunter, in urging the online industry to accelerate plans for a research currency today.

Hunter described the lack of a currency as “unacceptable”, and a “major focus for ISBA this year”, whilst Hughes said he was “encouraging urgency and pace be put into it… everything is happening at snails pace right now.”

Last week on MediaTel NewsLine, Peter Bowman described the progress being made by UKOM (see Towards a planning currency for online – JICIMS becomes UKOM), the body that is now leading this after ISBA and IPA pulled out of JICIMS, mainly due to funding issues.