JCDecaux has acquired a 50% stake in KlettDecaux, a German outdoor advertising company based in Stuttgart, the group announced today. KlettDecaux, in turn, holds a 35% interest in Statdreklame Nürnberg in Nuremberg; both companies hold long-term street furniture contracts.
Jean-François Decaux, CEO of JCDecaux, said: “The German market, which is the largest media market in Europe, has always been a prime focus for JCDecaux. Looking forward, we would like to build on our existing portfolio of assets to establish a national network to meet the increased demand for both national and regional advertising. The acquisition of this outstanding stake is consistent with our strategy of increasing our market share in the fragmented German outdoor market.”
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