Market information network Taylor Nelson Sofres (TNS) has acquired the custom research division of US-based Greenfield Online (GFOL), which will be integrated into TNS Intersearch.
GFOL will now be dedicated to serving the online data collection needs of research companies, which in turn conduct web research for a range of blue chip clients.
In the year ending 31 December 2001, GFOL had a turnover of $7.0 million and net assets at that date were zero.
Commenting on the acquisition, Mike Kirkham, chief executive of Taylor Nelson Sofres, said: “This is an important move for us, as it strengthens our position with clients who are seeking web-based research, which is an increasingly important trend in the US.”
