Clear Channel Worldwide has announced the creation of a new division, Clear Channel Advantage, a cross-platform advertising department offering advertisers “single point of contact ad packages” incorporating the company’s TV, outdoor, entertainment and radio assets.
According to Clear Channel president and COO, Mark Mays, “The Clear Channel Advantage advertiser may now exploit any combination of radio, TV, outdoor and entertainment advertising or marketing opportunities across geographies as custom as a single market, a regional trading area, the entire country, or globally.”
John Hogan, President and COO of the radio division said: “We studied other cross-platform programs in the industry and talked with many advertisers before we developed this structure. With Clear Channel Advantage we can now create and efficiently execute advertising programs that mix radio, entertainment, TV and outdoor to meet a customer’s strategic marketing needs. Advantage is a unique platform that is unparalleled in the marketplace.”
