Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today.
In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected to achieve advertising revenue growth of 6% or 5.5% excluding digital media.
The publisher claims that all categories within its regional operations have shown good growth in the last six months, with particularly strong performance from its recruitment advertising business.
The national newspaper business is expected to achieve advertising revenue growth 2.7% year on year, reflecting a 2.6% increase in the UK national titles and a 3% increase for the Scottish national titles, which include the Daily Record.
Trinity Mirror said that group circulation is expected to increase by 6.2% year on year as circulation revenues rise across the board. However, it described the poor performance of the Daily Mirror in May as “disappointing”.
Last month Daily Mirror editor Piers Morgan was sacked for publishing hoax pictures allegedly showing British troops abusing Iraqi prisoners. The paper is suffering in the wake of Morgan’s departure, with circulation dipping by 2.2% month on month during May to 1,846,734 (see Sacked Daily Mirror Editor Could Demand Compensation).
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