Media and research group, Aegis, has today announced that it has acquired the Marketing Resources Management Group (MRM Group), owner of Australian based marketing agency One Digital, for £1.6 million.
In a statement this morning, Aegis said that it may also have to pay consideration payments of up to £6.3 million over for the next four years, depending on revenue performance criteria checks.
One Digital will fall under Aegis’ Isobar umbrella, which was set up in January to deal with the rapidly expanding digital market.
Chief executive, Doug Flynn said: “By 2007, 50% of the media we consume will be digital and the growth of digital channels provides greater targeting ability for marketers. The acquisition of One Digital now helps Isobar, our digital network, to expand its present in the fast growing Australian market.”
One Digital was founded in 1992 and has helped the MRM Group grow during 2003 to achieve revenues of £2.1 million.
Over the past 12 months, Aegis has saw a marked improvement in revenue performance thanks to the recent advertising market turnaround. The group said that its results due out in September are expected to be comfortably ahead of growth expectations which are set at 5.3% (see Aegis Performing Ahead Of Last Year).
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