Satellite giant BSkyB this morning announced subscribers of more than eight million, surpassing its targets to reach record levels of direct-to-home (DTH) customers.
“Sky is achieving strong growth,” explained James Murdoch, Sky’s chief executive. “Nearly one in three homes and counting have chosen Sky and we are especially well placed to broaden Sky’s appeal as entertainment and communications come together.
“We thank our current and future Sky customers for joining in and for helping to make Britain one of the world’s leading digital TV marketplaces.”
The new subscriber levels put Sky on target to achieve its 2010 forecasts of 10 million DTH customers, with 25% penetration of Sky+ and 30% Multiroom penetration.
Last month Sky revealed that Sky+ households increased by 139,000 in its fiscal first quarter, reaching one million while multi-room households added a further 103,000 during the period to reach a total of 748,000 (see BSkyB Sees Slowdown In Subscriber Base Growth).
Despite this growth, the numbers indicate a slow down in the growth of the broadcasters subscriber base in the UK with reduced subscriber growth of 57,000, down from the 83,000 new subscribers it added in the previous quarter.
In addition to its increased customer numbers, Sky also announced that its offer for internet provider Easynet has been declared unconditional as to acceptances. Last week saw the company announce that it had secured 88.18% of the telecoms firm, bringing its complete acquisition a step closer (see Sky Close To Completing EasyNet Deal).
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