Marketing services group, Aegis, has bought South African out-of-home business, Integrator, for £5.6 million, planning to integrate it into the company’s own out-of-home business, Posterscope.
Integrator is highly regarded for its strategic approach and planning tools, with the three year old business bringing clients such as Heineken, Johnie Walker and Sanlam into the Aegis fold.
Commenting on the acquisition, Robert Lerwill, chief executive officer of Aegis, said: “Out-of-home is a fast-changing and high impact medium, which is growing in importance to brands across the world.”
He continued: “In Integrator we have found a business that shares the Posterscope ethos of impeccable planning and execution. Integrator has grown rapidly through its early years, and we’re confident that momentum will continue the Aegis family.”
At the end of last year, Aegis announced the purchase of market research business RBMR for a cash consideration of €5.4 (see Aegis Acquires German Market Research Business).
RBMR includes the market research subsidiaries of German based Roland Berger Strategy Consultants, which specialises in business to business, financial, utilities, telecoms and transport research.
Aegis also revealed that trading for the eleven months to November had been in line with expectations, despite slightly weaker than expected growth in some of its European markets (see Aegis Claims Trading In Line With Expectations).
According to the company’s pre-close trading statement, profits reported to December 31 2005 will include a number of non-trading items as well as £1.6 million of costs associated with the two take-over bids received by Aegis in the second half of the year.
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