WPP Moves Into In-Game Advertising

WPP says that this initiative will enable clients of WPP companies to tap into WildTangent Game Network, an in-game advertising network that includes hundreds of online and downloadable games from WildTangent’s own studios, in addition to titles from publishers such as Sony Pictures Digital, Nickelodeon, The Walt Disney Internet Group and other online game developers.

WildTangent currently employs 70 people and recorded unaudited revenues for the year ended 30 June 2006 of US$14.3 million, with gross assets of US$3 million on the date of investment.