Naked Communications has been acquired by Australian marketing services company Photon with an initial cash payment of A$36 million (US$33 million).
Photon has acquired 100% control of Naked, in a deal involving a four-year performance-based earn-out package for the agency’s founders.
Naked was founded in the UK in 2000 and operates in the US, Australia, Japan, France, Germany, Norway and the Netherlands.
It owns digital strategy agency Hyper and brand activation business Lunch.
Photon’s latest acquisition means that it now has an international presence in 17 countries.
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