Building on increases in 1999, combined local and national sales increased by 12% in 2000 bringing ad revenue totals for the industry close to $2 bn, almost double the 1994 figure.
These impressive figures were achieved despite poor revenue totals for December 2000. The combined local and national totals for December showed a decrease of 3% on 1999 totals when sales climbed by 20%.
Gary Fries, President and CEO of the RAB said “Over the long run, Radio will continue to withstand any slowdown in the economy. All indicators point to gradual growth over 2001 that will pick up momentum as the year progresses”
