Newspapers continue to reach the majority of American adults every day and particularly on Sundays, according to figures from the Newspaper Association of America (NAA), reported on MediaPost.
On an average weekday, 78.2 million adults read a newspaper and across the whole week this rises to 101.8 million adults. The average Sunday commands 91 million adult readers. Over four Sundays the number jumps to 106.9 million, said the report.
| % Of Americans Reading Newspapers |
| Age Group |
Daily |
Sunday |
| |
|
|
| 18-24 |
45 |
57 |
| 25-34 |
47 |
62 |
| 25-44 |
59 |
70 |
| 45-54 |
65 |
73 |
| 55-64 |
70 |
75 |
| 65+ |
71 |
75 |
| |
|
|
| Source: Newspaper Association of America |
|
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