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Gartner Forecasts Underestimates In CRM Project Management

Gartner Forecasts Underestimates In CRM Project Management

New research from Gartner suggests that businesses are likely to underestimate the costs of Customer Relationship Management projects by between 40 and 75% between now and 2006.

Gartner forecasts that large firms could spend as much as $30 million to $90 million over three years on technology, training and services relating to CRM projects.

In order to avoid underestimating costs, Gartner advises using whatever project management tools are available such as total cost of ownership, benefit projections, ROI projections and work plans.

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