Zenith Media have upgraded their forecast growth figures for Commercial Radio – revenue is predicted to grow at 14.4% in 2000 and 15.0% in 2001.
This is well ahead of estimated growth rates in total advertising revenue at 7.5% and 4.7% for 2000 and 2001, respectively. However, Zenith suggests that Commercial Radio’s market-beating growth rates will not be sustained if audience sizes remain constant. Television is predicted to grow its share of the market at the expense of Press, thanks to the continued rise of multi-channel TV and the steady decline of Press circulation.
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