Forrester Research have revealed that results of the latest Forrester Online Retail Index. According to figures for October, total spending online in the US decreased from $4.0 billion in September to $3.6 billion in October. The number of households shopping online decreased to 13.7 million in October, from 15.2 million in September and consumers spent an average of $265 per person in October, compared with $262 in September.
“Great deals – like zero-percent financing – in the brick-and-mortar world lured consumers back to the malls after a slow September, but they decreased their use of the Web to make purchases,” said Christopher Kelley, an analyst at Forrester. “And, while they were out buying a car that they won’t have to pay for until next year, it was also convenient to pick up a sweater and CD that they might otherwise have bought online.”
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