The PPA reports that the value of the UK magazine market grew by 12.1% to reach £3.1bn between 1999 and 2000, according new data from Euromonitor. The UK has demonstrated better growth than France and Germany, whose magazine markets grew by 0.7 % and 2.3% respectively in the same period.
According to Euromonitor the UK magazine market grew by nearly 50% between 1996 – 2000 with the men’s sector experienced the largest growth over the period.
The value of the men’s magazine market has grown by 127% since 1996. This fact is born out by Condé Nast’s recent announcement that it is increasing its investment, by a rumoured £250,000, in GQ as part of a move to raise the profile of the magazine and boost its circulation figures.
Women’s weeklies remains the largest sector, accounting for over 20% of sales value and Euromonitor believes that this trend will continue.
