UK Online Advertising Shows Slight Growth In October
The number of online advertisers in the UK increased by 3% month on month during October, to 2,710, according to LemonAd‘s latest online advertising barometer figures. The figures also show that the number of campaigns rose 1% to 5,370, although the number of actual adverts remained virtually unchanged – down just 0.1% to 12,932.
The sector split remained more or less the same during the month, although travel and tourism, affected by the troubles hitting the travel industry at the moment, dropped 1%, as did computing. As the run up to Christmas began, Amazon was the top advertiser for the second month running in October, placing 170 campaigns.
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