Trading Statements Reveal Little Optimism For UK Radio Market This Year
GWR this morning stated that it anticipates that revenues for the UK market in January will be around 6% down, year on year but declines to predict any further ahead than that saying “The radio advertising market continues to be volatile making it difficult to forecast revenues even in the short term”.
Similarly in a trading statement released this morning, Capital revealed that radio revenue was down 9% in year on year for the last quarter of 2001, in line with expectations in the “continuing tough advertising market”.
Capital also stated that there had been “no material change in conditions” in the period since November and said that any business decisions made would assume that “the advertising market remains under pressure for the rest of our financial year”.
| UK Quarterly Radio Forecasts | |||
| 2000 | 2001 | 2002 | |
| Q1 | 16.4 | 1.5 | -11.5 |
| Q2 | 24.4 | -13.7 | -1.5 |
| Q3 | 9.6 | -7.7 | 5.0 |
| Q4 | 10.6 | -7.0 | 7.0 |
| Full Year | 15.0 | -7.0 | -0.1 |
| Source: ABN AMRO, January 2002 | |||