Total magazine advertising revenue for April was $1,530,036,790, a 2.5% decrease on last year, according to the Publishers Information Bureau (PIB).
Ad pages for April were 20,317, down 10.8% on last year. April revenue increased 11% over that of March and year-to-date advertising revenue decreased by 5.0%, closing at $4,815,804,645. Total ad pages were 66,906, down 13.1% over last year.
| Magazine Advertising Totals By Category, April 2002 |
| ÂÂ |
April 2001 v April 2002 |
Jan – April 2001 v Jan – April 2002 |
| Sector |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| Automotive |
-13.5% |
-22.7% |
-3.2% |
-7.8% |
| Apparel & Accessories |
-3.2% |
-11.1% |
10.1% |
3.1% |
| Home Furnishings & Supplies |
1.0% |
-7.0% |
9.9% |
-1.1% |
| Food & Food Products |
20.1% |
5.9% |
-1.4% |
-10.5% |
| Technology |
-22.3% |
-25.8% |
2.1% |
-5.7% |
| Toiletries & Cosmetics |
1.9% |
-2.6% |
-15.3% |
-21.6% |
| Retail |
12.0% |
-0.4% |
1.6% |
-8.0% |
| Direct Response Companies |
12.4% |
6.4% |
-24.6% |
-33.4% |
| Media & Advertising |
-10.1% |
-9.3% |
-0.3% |
-6.3% |
| Financial, Insurance & Real Estate |
-22.1% |
-32.2% |
-22.7% |
-28.4% |
| Drugs & Remedies |
0.8% |
-11.0% |
-10.8% |
-14.4% |
| Transportation, Hotels & Resorts |
-7.5% |
-8.9% |
-18.1% |
-15.7% |
| Total |
-2.5% |
-9.9% |
-6.1% |
-12.5% |
| Source: PIB, May 2002 |
“We are pleased that April spending and pages in magazine advertising show an increase vs March. In addition, more categories showed growth,” noted Ellen Oppenheim, executive vice president/chief marketing officer, Magazine Publishers of America. “We’re cautiously optimistic that this will continue.”
For comparison, March’s figures are available US Magazines Revenue Decline Slows In March.
