Total US magazine advertising revenue increased 6.1% year on year in June, closing at $1.4 billion, according to the latest data from the Publishers Information Bureau (PIB). However, the number of advertising pages fell by 1.2%, to 18,905.
In the calendar year to date, advertising revenue closed at $7.7 billion, a decline of 1.6%, and ad pages were 105,830, down 9.9% over the same time period last year.
The full figures, by category, are shown below.
| Magazine Advertising Totals By Category, June 2002 |
| |
Jun 2002 v Jun 2001 |
Jan – Jun 2002 v Jan – Jun 2001 |
| Sector |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| Apparel & Accessories |
-14.0 |
-16.1 |
-13.7 |
-19.3 |
| Automotive |
13.0 |
7.5 |
1.1 |
-4.9 |
| Direct Response Companies |
3.9 |
-2.5 |
3.7 |
-4.3 |
| Drugs & Remedies |
15.1 |
16.4 |
13.5 |
7.5 |
| Financial, Insurance & Real Estate |
10.3 |
-4.1 |
-15.8 |
-23.4 |
| Food & Food Products |
24.9 |
15.7 |
15.2 |
6.1 |
| Home Furnishings & Supplies |
23.4 |
11.2 |
7.2 |
-3.3 |
| Media & Advertising |
19.1 |
10.9 |
5.0 |
-2.8 |
| Retail |
0.2 |
-11.1 |
-2.9 |
-11.6 |
| Technology |
-25.1 |
-26.0 |
-23.7 |
-30.5 |
| Toiletries & Cosmetics |
11.0 |
5.1 |
2.5 |
-5.7 |
| Transportation, Hotels & Resorts |
3.2 |
5.6 |
-14.3 |
-12.0 |
| Source: PIB, July 2002 |
“We’re very pleased to see a dramatic increase in magazine advertising revenue driven by positive dollar gains in ten out of twelve major advertising categories. We look forward to advertisers’ sustained confidence in the magazine industry,” says Ellen Oppenheim, chief marketing officer of the Magazine Publishers of America.
