European Press Advertising Forecasts From Zenith Media
The latest European magazine and newspaper advertising growth forecasts from Zenith Media, compiled by Merrill Lynch, are shown here.
European magazine adspend has been revised down to -2.2% for 2002, from the December forecast of 0.8% growth. For 2003, the forecast has been reduced from 2.9% to 2.5%. Newspapers have been cut back from 1.0% to -2.4% in 2002 and from 2.5% to 1.4% in 2003. Stronger growth for both newspapers and magazines is expected to return by 2004.
| European Press Adspend | |||||
| 2000 | 2001 | 2002F | 2003F | 2004F | |
| Magazines | 8.2 | -1.1 | -2.2 | 2.5 | 5.0 |
| Newspapers | 9.8 | -5.7 | -2.4 | 1.4 | 3.5 |
| Source: Zenith Media, July 2002 | |||||
Magazines Magazines ad growth in 2002 has been downgraded for all of the major European markets: France, Germany, Netherlands, Italy and the UK. The latest figures are shown here.
| European Magazine Adspend | |||||
| 2000 | 2001 | 2002F | 2003F | 2004F | |
| France | 7.6 | -1.6 | -2.5 | 2.5 | 3.0 |
| Germany | 6.3 | -3.5 | -4.2 | 0.6 | 7.0 |
| Netherlands | 11.8 | -11.0 | -4.1 | 7.0 | 3.9 |
| Italy | 12.0 | 4.4 | -0.9 | 2.3 | 3.5 |
| UK | 5.1 | -1.9 | -5.7 | 1.4 | 2.5 |
| Source: Zenith Media, July 2002 | |||||
Newspapers Like magazines, newspaper revenues in Europe have also largely been reduced for 2002 since the December forecasts from Zenith. Germany, Italy and the UK have been reduced, France left unchanged and the Netherlands revised upwards. The latest forecasts are as shown.
| European Newspaper Adspend | |||||
| 2000 | 2001 | 2002F | 2003F | 2004F | |
| France | 11.1 | -8.2 | -4.2 | 3.0 | 3.5 |
| Germany | 6.8 | -8.0 | -2.3 | 0.2 | 4.9 |
| Netherlands | 9.8 | -5.5 | -7.0 | 3.0 | 2.9 |
| Italy | 15.1 | -8.1 | -2.6 | 2.3 | 6.5 |
| UK | 12.1 | -2.2 | -3.8 | 0.8 | 2.0 |
| Source: Zenith Media, July 2002 | |||||