The advertising market could be just as tough next year as it has been in 2002, Alain de Pouzilhac, chairman of French advertising network Havas, told a news conference this morning.
Announcing the group’s first half results (see
Havas Sees A Deteriorating First Half), de Pouzilhac said that the market actually deteriorated between the first and second quarters of the year.
“The stock market crises, the failure of a number of listed companies to achieve the expected results, the loss of consumer confidence, contradictory economic indicators and accounting irregularities at a number of major groups have all produced a significant lack of visibility,” he said.
De Pouzilhac does not expect the second half to show any real improvement on the first, with the possible exception of the USA, although even this is said with caution.
