Low Income US Homes Watch Most TV, Finds Yankee Group
Lower income households in the US watch more television than higher income brackets, according to new research from the Yankee Group, which shows that homes earning $35,000 a year or less have their televisions turned on for an average of six hours and twelve minutes per day.
However, in homes with the same income, but with access to the internet, the duration that the TV is on falls to an average of five hours forty minutes a day – the largest fall in viewing between web homes and the all-home average of all the income brackets.
At the other end of the scale, homes making $75,000 or more have the TV on for four hours and forty-two minutes a day, whilst web homes with the same income watch almost exactly the same amount of television, at four hours and forty-three minutes.
| 2002 TV Usage Per Day Amongst US Households, By Income | ||
| Hh:mm per day TV Is On | ||
| All households | Internet households | |
| < $35,000 | 06:12 | 05:40 |
| $35,000 to $49,999 | 05:30 | 05:36 |
| $50,000 to $74,999 | 05:00 | 04:53 |
| $75,000+ | 04:42 | 04:43 |
| Average | 05:21 | 05:13 |
| Source: Yankee Group, January 2003 | ||
Yankee surveyed 2,000 US households in 2002, selected as nationally representative from a panel of 600,000 households.