Non-Terrestrial Viewing Hits Record 22.8% In Q1, Finds IPA
Share of viewing in non-terrestrial homes hit 22.8% in the first quarter of this year, a record figure for one quarter, according to data from the IPA‘s Trends In Television report.
The trends data show ITV1’s share levelling out slightly after a period of steady decline; it stood at 24.0% in Q1 2003, up from 23.9% in the previous quarter, but still down 1.1% points year on year. BBC1’s share was 26.4%, up 1.4% points year on year.
Of the non-mass channels (not shown on the graph, for clarity), Five’s share has been steadily improving over the last couple of years and is currently hovering around the 6.4% mark. BBC2 and Channel 4 continue to take approximately 11% and 10% of viewing respectively.
It should be noted that the data shown in the table and graph below span two survey panels. As such they provide context to the ongoing trends, but potential effects on the data from the panel change should be borne in mind when making direct comparisons.
| UK TV Stations Share Of Viewing Trends | ||||||||
| ITV1 | C4 | Five | Non-terrestrial | Total (ITV1, C4, Five + Non-terrestrial) | BBC1 | BBC2 | TOTAL | |
| Q1 2001 | 28.9 | 9.8 | 5.5 | 17.8 | 62.0 | 26.5 | 11.5 | 100.0 |
| Q2 2001 | 27.5 | 10.4 | 5.7 | 19.4 | 63.0 | 26.2 | 10.7 | 100.0 |
| Q3 2001 | 25.2 | 10.1 | 5.9 | 20.9 | 62.2 | 26.8 | 11.0 | 100.0 |
| Q4 2001 | 25.2 | 9.6 | 5.8 | 20.4 | 61.1 | 27.8 | 11.2 | 100.0 |
| Q1 2002 | 25.1 | 10.1 | 6.4 | 21.4 | 63.0 | 25.3 | 11.7 | 100.0 |
| Q2 2002 | 24.2 | 10.2 | 6.4 | 21.3 | 62.1 | 27.2 | 10.7 | 100.0 |
| Q3 2002 | 23.6 | 10.4 | 6.3 | 22.6 | 62.9 | 25.7 | 11.3 | 100.0 |
| Q4 2002 | 23.9 | 9.5 | 6.2 | 22.2 | 61.8 | 26.6 | 11.6 | 100.0 |
| Q1 2003 | 24.0 | 9.2 | 6.4 | 22.8 | 62.3 | 26.4 | 11.2 | 100.0 |
| *old panel in italics | ||||||||
| Source: IPA, May 2003 | ||||||||
