Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
“We believe the fundamentals of interactive advertising will further drive industry revenues. The 5% quarter over quarter growth further demonstrates that the basic foundations of interactive advertising are built on a solid business model,” says Tom Hyland, partner and chair, New Media Group at PwC.
The revenue figures are estimated by surveying and aggregating Q3 2003 data from the top 15 online ad sellers. The results are then extrapolated to calculate the total estimated industry revenue figure. Consequently, these figures are preliminary and the actual Q3 results will be reported along with actual Q4 revenues in early 2004.
The Q2 2003 figures and historical trends can be found US Online Advertising Revival Continues In Q2.
