UK flag US flag FR flag
|

US Outdoor Advertising Grows 5% In 2003

US Outdoor Advertising Grows 5% In 2003

US outdoor advertising revenues rose by 5.2% for the whole of 2003, after Q4 came in at a growth of 5.7%, according to the Outdoor Advertising Association of America (OAAA).

The Association forecasts that outdoor will rise by 2% more than GDP over the coming year and early indications from OAAA member companies are that revenue has maintained steady growth so far in 2004.

“This is the first year of growth after two flat years, out-pacing overall ad industry earnings of 5.1%,” said Stephen Freitas, chief marketing officer for the OAAA.

Separate figures from TNSMI/CMR, which measure expenditure to billboards only, put the sector’s growth at 8.0% to reach $2.7 billion in 2003 (see US Adspend Shows 6.1% Jump In 2003).

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

Media Jobs