Marketing and media expenditure in 2005 is expected to be higher than in 2004, with online advertising budgets growing faster than any other media, according to marketing research group, Millward Brown.
The survey, which was conducted by WPP’s insight, information and consultancy arm, revealed that while 56% of total marketing and media budgets increased from 2003 to 2004, 60% expect further increases in 2005.
The research unveiled further good news for the marketing world, as marketing executives with the largest budgets ($400 million+) are the most optimistic of further spending increases in 2005 over 2004, with all channels of online advertising expected to benefit at a higher rate than other major media.
Interactive media manager of Unilever, Edward Kim, said: “It’s good to see that marketers across different industries are prepared to increase their online marketing budgets and view the internet as an attractive part of the media and marketing mix.”
Related Links
