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US Internet Users Over 50 Reach 46.8 Million

US Internet Users Over 50 Reach 46.8 Million

As of 2006, 63% of the US population aged 3 and over uses the internet at least once a month, according to new research from eMarketer.

US internet users aged 50 and over total 46.8 million, or 26% of the total US internet user population.

Adults aged 50 and older make up an estimated 29.4% of the US population, according to eMarketer estimates based on Census Bureau data.

Women internet users total 92.6 million and 87.5 million US internet users are men. Women make up 51.4% of the US internet user population.

According to a recent report from The Media Audit, the percentage of working women that spent at least 430 minutes a week on the internet jumped from 48.6% in 2004 to 50.8% in 2005 (see Affluent US Women Increase Internet Purchases).

The eMarketer research shows that children are also keen users of the internet, with 40.1% of children aged 3 to 11 and 73.7% of youngsters aged 12 to 17 going online at least once a month.

Meanwhile, a research from Point Topic said that UK households with broadband will almost double, from 34% at the end of 2005, to 64% in 2008 (see 64% Of UK Households On Broadband By 2008).

Internet Users In North America, By Country 
2004-2010 (millions and penetration) 
  2004  2005  2006  2007  2008  2009  2010 
US  170.1  175.4  180.1  184.6  188.5  192.3  196 
% of population 60.6% 61.9% 63.0% 64.0% 64.7% 65.5% 66.1%
Canada  17.8  18.5  19.3  20.3  21.0  21.6  22.2 
% of population 54.8% 56.4% 58.3% 60.8% 62.3% 63.5% 64.7%

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