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Half Of UK Adults Live In Broadband Households

Half Of UK Adults Live In Broadband Households

The latest Ofcom Digital Progress Report on the broadband market reveals that half (50%) of all UK adults lived in households with a broadband connection in Q4 2006.

This was up from 39% a year previously and seven times the penetration level in 2002. In total there were 13 million residential and SME (small and medium size enterprise) broadband connections at the end of 2006, up 31% over the year.

Ofcom estimates that revenues from broadband access services reached £1.8 billion in 2006, an increase of 18% over the year and fifteen times 2001 revenues.

In Q4 2006, over 40% of all adults with broadband at home took broadband alongside other communications services from the same provider; around 32% combined broadband with landline, and a further 12% combined it with landline and TV services.

In Q3 2006, 63% of adults with broadband at home used it daily, while 30% went online at least once a week. Broadband users spent an average of 9.1 hours a week online compared to 4.4 hours for narrowband users.

Around half (51%) of adults with broadband at home had accessed online video clips, with 26% saying they did this weekly, according to Ofcom’s February 2007 survey. 43% of adults with broadband at home had uploaded images, while 15% had uploaded video content at least once.

At the end of 2006 the estimated average headline connection speed was 3.8Mbit/s, up from 1.6Mbit/s in 2005. Headline speeds of over 2Mbit/s were used by 31% of homes and SMEs, compared to only 2% a year earlier. However, almost half (48%) of residential consumers were unaware of their headline connection speed, says Ofcom.

At the end of 2006 there were 1.3 million residential and SME broadband unbundled lines, accounting for 10% of all connections compared to only 2% a year earlier. LLU growth continued in early 2007, reaching 1.7 million lines in February.

According to Ofcom, there were around 12,000 commercial wireless hotspots across the UK in September 2006, an increase of 32% over twelve months. In February 2007, of the 21% of adults owning a WiFi-enabled laptop, over one in three (34%) had used it to access the internet via a WiFi hotspot.

One in three UK adults said they owned an internet-enabled mobile phone in February 2007; however, only half had ever used it to go online. Lack of need or interest was the main reason cited (by 43% of users), with cost second (31%).

Almost two-thirds (62%) of SMEs were connected to broadband in 2006, while 9% used dial-up internet access. Broadband penetration was higher among larger SMEs with 50-250 employees, at 70%.

A recent report from eMarketer said that at the end of 2006, there were approximately 251 million broadband households worldwide (see 251 Million Broadband Households Worldwide).

Meanwhile, figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier (see UK Internet Advertising Spend Grows 41%).

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