The latest EMS 2007 Winter Survey shows that the most watched pan-European TV channel was Eurosport, with MTV in second place.
The survey, produced by Synovate, records international media consumption among the 39 million highest income earners in Western Europe.
The 2007 survey shows that Eurosport had a weekly reach of 31.2%, down from 32.4% in 2006, while MTV recorded a reach of 26.6%, down from 28.3% in 2006.
In third place was the French/German channel Arte, with a weekly reach of 25%, while the Discovery Channel was in fourth with 19%.
The countries included in the survey are Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK.
The EMS survey showed that CNN was the top news channel, with a weekly reach of 24.4%, down from 25.7% in the 2006 survey, while BBC World’s weekly reach grew from 11.8% in 2006 to 12% in 2007.
The EMS Select survey, which covers the top 3% of individuals in each of the 16 survey countries in Europe, also placed Eurosport at the top of the table, with a reach of 34.2%.
A recent report from In-Stat found that Europe is leading the world in the fast-growing digital terrestrial platform (DTT), although other regions are gaining momentum (see Europe Leading The World In DTT Growth).
In-Stat said that with digital switchover approaching there are strong drivers for DTT set-top boxes on the horizon as consumers move from analogue to digital.
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