US internet users viewed 16.8 billion online videos during April, representing a 16% month on month increase, according to comScore data.
In April, Google Sites once again ranked as the top US video property with 6.8 billion videos viewed (40.7% online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99% of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1%), followed by Hulu with 397 million (2.4%) and Yahoo! Sites with 355 million (2.1%).
| Top US Online Video Properties* by Videos Viewed |
| April 2009 |
| Total US – Home/Work/University Locations |
| Source: comScore Video Metrix |
| Property |
Videos (000) |
Share (%) of Videos |
| Total Internet |
16,785,432 |
100 |
| Google Sites |
6,831,957 |
40.7 |
| Fox Interactive Media |
512,872 |
3.1 |
| Hulu |
396,953 |
2.4 |
| Yahoo! Sites |
355,231 |
2.1 |
| Viacom Digital |
315,177 |
1.9 |
| Microsoft Sites |
288,301 |
1.7 |
| Turner Network |
272,709 |
1.6 |
| CBS Interactive |
202,810 |
1.2 |
| Disney Online |
132,212 |
0.8 |
| AOL LLC |
121,431 |
0.7 |
| *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. |
Nearly 152 million US internet users watched an average of 111 videos per viewer in April. Google Sites reached an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo! Sites (45.4 million) and Hulu (40.1 million).
In April, Magna forecast that the US market for online video will grow by 32% this year, rising from $531 million in 2008 to $699 million in 2009 (see US market for online video forecast to grow 32% this year).
According to Magna, this growth will come as marketing budgets are being reduced across industries, leading advertisers looking to reach their consumers in a more targeted and cost-effective manner.
However, despite the increasing popularity of online video, research from Ball State University found that TV in the home still commands the greatest amount of viewing in the US, even among those aged 18-24 (see Home TV viewing still popular in the US).
