Super Bowl: Second screen thoughts… and all the ads

Last night’s Super Bowl produced plenty of thrills for the sports fans – and a Madonna performance at half time to keep the gossip sites chattering.

It was also a notable moment for second screen activity. For instance, advertising platform provider SecondScreen Networks ran ads with a number of Super Bowl advertisers, to deliver digital advertising on social TV / companion apps synced in real-time to their TV spots during the game. Ads ran on both iPhone apps and websites. Viewers could also engage with apps like PrePlay Sports and Tapcast.

For an interesting “focus group” analysis of the second screen opportunities see this blog.

It was also a first for streaming – the first time in its history the National Football League had authorised the game to be streamed “live” over the internet, with pause and rewind capabilities too.

There was a further mobile agreement to provide live streaming on NFL Mobile only from Verizon.

Both NBC and the NFL have said they will provide post match viewing data – how many fans tune in, using what types of devices, how long they stay, and which advertisements they see.

Last but not least… if you just want to see all the big screen ads, Mashable provides the package here.